For Operators, Not Hobbyists
This is not a course. It's access. Direct access to Don Branzuela, who still runs both a lemonade and a mobile bar business today, plus the operators and experts in his network.
Run a mobile bartending company? Add a lemonade arm and book the events you're turning away.
Join the Free Operator Roundtable →It's a room, not a product. You get in the room with Don Branzuela, who found success in mobile bar first and has now done the same in lemonade, and he still runs both businesses week to week. You also get access to the other operators and experts in his network, people who share what has worked for them. Ask real questions about pop-ups, catering margins, concession partnerships, and pricing, and get answers from people doing it right now.
Mobile bar first and now lemonade, both still running today. Ask him about your pricing, your quote, your event, your problem, and get an answer from someone doing it this week.
1st and 3rd Mondays, 7 to 8 PM CT. Bring your business to the calls. Real answers from Don and from operators working through the same decisions you are.
You are not limited to one voice. Other operators and specialists in Don's network show up in the room and share what has worked for them.
A newsletter lands a few days after every live call. What came up on the call, the real numbers discussed, and what to test in your own business next.
Sign up for the free Round Table: 1st Monday of every month, 6 to 7 PM CT. Kickoff is Monday, Oct 19.
Bring your pricing, booking, or staffing question and work it out live.
Book bigger events, raise your margins, and turn it full-time.
The Question Everyone Asks
Fair question. Here's the honest answer — the free groups are exactly why most vendors stay stuck.
Anyone with a folding table and an opinion answers. You can't tell a full-time operator from someone who ran a stand once last summer, so you get ten conflicting answers and trust the wrong one.
Your competitors are in those groups too. So no one posts their real numbers, their suppliers, or where the money actually is. The valuable stuff never gets said out loud.
A free group is a feed you scroll forever. No one is accountable for answering you, so the question you need solved on event morning just scrolls away.
You can't get a full-time operator on a call to look at your business. In a free group, when it really counts, you're on your own.
"Free" isn't free. It costs you wasted hours, bad advice, and the expensive mistakes that come from it.
One good pricing tip — or one booked catering gig — pays for a year of Insiders.
I sat down with Chris Koerner and broke down the real numbers behind our lemonade business.
All times Central
Kickoff Round Table: Monday, October 19, 6 to 7 PM CT. Free. Open to any lemonade operator.
Next free Round Table: Monday, October 19, 2026, 6:00 to 7:00 PM CT
Save My Seat at the Free Round TableFree Monthly Call
A free live call for lemonade operators. Kickoff Monday, Oct 19, 6 to 7 PM CT. Then the 1st Monday of every month, 6 to 7 PM CT. Bring a real question about pricing, events, staffing, or booking, and work through it with other operators.
Drop your name and email. We'll email you the Zoom link for the next Round Table right away.
Straight talk about how the call actually runs.
We talk about what you are actually running into: the dynamics of the business. Pricing power, demand, seasonality, customer and event relationships, when to scale, and how cash flows. The focus is the dynamics and mindset of the business, plus the tactics and strategy that move it, so you can make your own call.
We do not know your local market better than you do, so we do not pretend to. We focus on dynamics, mindset, tactics, and strategy: the forces and tradeoffs, understanding the game well enough to make your own call, and hearing how operators in other markets navigated the same forces. Don draws on what he has learned running Boo Boo's Lemonade.
The biggest indicator of success we have seen is being part of a bigger community. Join the room here, then find groups outside it too. They do not have to be lemonade vendors. Any room of entrepreneurs that inspires you and shows you a different lens counts.
Start free at the Operator Roundtable. Move up when you're ready.
Free. 1st Monday of every month, 6 to 7 PM CT. Kickoff Monday, Oct 19. Bring your questions.
Want Don, his network, and the operator community between calls? That's Insiders (Standard) at $29/mo.
or $290/yr (2 months free)
Ready for a smaller room and deeper conversations? That's Mastermind (Premium) at $79/mo.
Join Lemonade Insiders, $29/moBilled by Skool. Cancel anytime from your Skool settings.
or $790/yr (2 months free)
A private working session on your business, one on one with Don.
Sessions are limited to 10 to 15 per month across all of our operator communities combined.
Expert Spotlight: $49 public · included with Mastermind.
Everything you need to know before you join.
As much or as little as you've got. Member calls are the 1st and 3rd Mondays, 7 to 8 PM CT. The live calls are recorded, the newsletter comes to you, and the community moves at your pace. Busy operators still get value.
No — the off-season is when the real money gets set up. We help you book fall festivals, holiday events, corporate parties, and lock in next year's catering and concession deals. The goal is a business that earns year-round, not just a summer stand.
Perfect timing. You'll start with the right systems instead of having to undo bad habits later, and there's a clear path from your first stand to full-time, plus a room of operators to ask when you get stuck.
No. The catering, concession-partnership, pricing, and systems material is built for operators who want to scale and go full-time, not for beginners parking a stand on the corner.
Yes. The systems — pricing, outreach, booking events, running pop-ups and catering — work in any market. You adapt the experiences shared in the room to your local events and venues.
The Operator Roundtable is free. Insiders (Standard) is $29/mo or $290/yr (2 months free). Mastermind (Premium) is $79/mo or $790/yr (2 months free). Cancel anytime, no long-term contract. No free trial on paid plans.
A free live call for lemonade operators on the 1st Monday of every month, 6 to 7 PM CT. The kickoff is Monday, Oct 19. Sign up on this page and we'll email you the Zoom link right away.
You've got the stand. Let's turn it into a business. Start with the free Roundtable.