LEMONADE INSIDERS

For Operators, Not Hobbyists

More Events
Bigger Profits
Less Guesswork

The community where lemonade vendors turn a weekend stand into a real, full-time income.

Join Lemonade InsidersGet the Free Starter Guide

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20+ yrs
In mobile beverage
Full-Time
Family income from lemonade
4
Proven revenue streams
As Featured
On The Koerner Office

What Is Lemonade Insiders?

It's not another "how to start a stand" course. It's the community where serious vendors go to scale — the pop-ups that actually print, catering gigs with real margins, concession partnerships that get you into venues, and the systems that turn lemonade into a living. Run by a full-time operator who does this every week, alongside a room of operators who share openly.

I'm Ready to Go Bigger

The Difference Between a Hobby and a Business

With Lemonade Insiders

  • Know your exact cost per cup and price for real profit
  • Book bigger events, catering, and concession deals
  • Real playbooks from a full-time operator
  • A monthly live call to get your questions answered
  • A vetted room of operators who share what works
  • A clear path from first stand to full-time income

On Your Own

  • Guessing on pricing and leaving money on the table
  • Selling one cup at a time with no way to scale
  • Bad advice from crowded free Facebook groups
  • No one to ask when something goes wrong
  • Watching other vendors land the gigs you wanted
  • Staying stuck at "fun summer side hustle"

Everything Inside Lemonade Insiders

The Full Course Library

Starter course plus the pop-up, catering, and concession-partnership playbooks, added as we go.

Done-For-You Templates

Profit sheets, cost-per-cup calculators, checklists, and outreach scripts you can use this weekend.

Monthly Live Call

Bring your questions and your business. Real answers from someone who does this full-time.

The Operator Community

A vetted room where vendors share suppliers, wins, and what actually works, without the noise.

How It Works

1

Grab the Free Guide

Start with the starter guide and see how serious vendors think.

2

Join Insiders

Get the playbooks, templates, monthly call, and the community room.

3

Scale Your Business

Book bigger events, raise your margins, and turn it full-time.

The Question Everyone Asks

Why pay when there are free Facebook groups?

Fair question. Here's the honest answer — the free groups are exactly why most vendors stay stuck.

Free advice, zero filter

Anyone with a folding table and an opinion answers. You can't tell a full-time operator from someone who ran a stand once last summer, so you get ten conflicting answers and trust the wrong one.

Nobody shares the good stuff

Your competitors are in those groups too. So no one posts their real numbers, their suppliers, or where the money actually is. The valuable stuff never gets said out loud.

Endless scroll, no answers

A free group is a feed you scroll forever. No organized playbooks, no templates, no way to find the answer when you actually need it on event morning.

No real access

You can't get a full-time operator on a call to look at your business. In a free group, when it really counts, you're on your own.

"Free" isn't free. It costs you wasted hours, bad advice, and the expensive mistakes that come from it.

One good pricing tip — or one booked catering gig — pays for a year of Insiders.

Stop Guessing — Join Insiders

Real Operators. Real Wins.

These slots get filled with real member wins as they come in.

🍋

[Add a member's first-event sales number here]

— Future Insider

🍋

[Add a member's catering win or booked-gig story here]

— Future Insider

🍋

[Add a member's full-time transition quote here]

— Future Insider

Choose Your Level

Monthly Community

Lemonade Insiders

$39/month
  • Full course library + new playbooks
  • All templates and tools
  • Monthly live group call
  • The operator community
Join Insiders
Premium · 25 Seats Only

Lemonade Mastermind

$249/month
  • Everything in Insiders
  • Monthly 1-on-1 consultation with Don
  • Weekly group call / live webinar
  • Guest expert speakers
  • Small-group mastermind sessions
  • A vetted room of top operators
  • Free seat at the live Conference
Apply for the Mastermind

The Mastermind is capped at 25 operators and is by application only.

Stop Selling One Cup at a Time.

You've got the stand. Let's turn it into a business. Start free, then come inside.

Get the Free GuideJoin Insiders