--- title: "About Don 'Boo Boo' Branzuela — Lemonade Insiders" description: "From 20+ years behind the bar to a full-time lemonade business — meet Don" lang: en json-ld: --- [LEMONADE INSIDERS ](/) [Home](/)[About](/about)[Conference](https://nmba.live)[For Bartenders](/bartenders)[Guides](/guides)[Log In](https://www.skool.com/lemonade-insiders-2129)[Join Now](https://www.skool.com/lemonade-insiders-2129) Meet the Founder # Hey, I'm Don. Around here, everybody calls me Boo Boo . I didn't start in lemonade. I started behind a bar. ![Don 'Boo Boo' Branzuela at his lemonade stand serving fresh-squeezed lemonade](/__l5e/assets-v1/2fd03716-08cf-4f71-971e-ac63db8ff8d6/about-don-stand.jpg) Twenty-plus years ago I launched **Party Bartenders**, learning the hard way how to run flawless bar service at weddings, corporate parties, and private events — the staffing, the logistics, the guest experience, all of it. That foundation led to **HD Liquid Catering**, which my partners and I built into one of the most active beverage catering operations in Dallas–Fort Worth: more than **700 events a year** and somewhere between **$1.5 and $2 million in annual sales**. Mobile bars, portable bar rentals, custom cocktails, festival operations, venue partnerships, full staffing systems — we did it at volume. So when I tell you I know what it takes to run a beverage business, I'm not talking theory. I've lived every version of it — the great days, the brutal ones, and everything in between. And here's the part most people miss: when I moved from bartending to lemonade, **nothing really changed about what I do.** Same systems, same service, same hustle. The only things that changed were **what** I served, **when** I served it, and **who** I served it to. That's the whole secret — the skills transfer. Which is exactly why I can teach them. ![The Branzuela family at the Boo Boo's Lemonade stand](/__l5e/assets-v1/0468166e-4af1-4a90-ab23-f01e6f6b58fe/about-family.jpg) But the late nights and weekend events came with a cost. I have **four kids**, and I didn't want to keep missing their lives to work everyone else's parties. So I made a choice: step away from the bar, be present for my family, and raise my kids in the entrepreneur life — building something right alongside them. That's where **Boo Boo's Lemonade** came in. Fresh-squeezed lemonade and limeade for farmers markets, festivals, weddings, corporate events, you name it. People raised an eyebrow — lemonade? But I saw what most people miss: a simple, fun, high-margin product, served right, with real systems behind it, is a serious business. And it fits the life I actually want — daytime and weekday events, home at a reasonable hour, no more 2 a.m. teardowns. Today it's my full-time income. And that word — full-time — is the whole point. Over the years I got obsessed with what actually separates the operators who make this a career from the ones who fizzle out after a season. **It's almost never the recipe. It's the systems:** pricing that protects your margin, quoting that closes the gig, staffing that doesn't fall apart, follow-up that books the next event. The behind-the-scenes machinery that takes the chaos out of owning a beverage business. I've spent years building that machinery — and lately, using AI and automation to run lead management, quoting, scheduling, marketing, and the back office so the business runs without burning me out. That's exactly what I teach inside **Lemonade Insiders**. There are plenty of places to learn how to start a lemonade stand. What I do is different: **I help you turn it into something that pays the bills** — a full-time, scalable beverage business with the operations to back it up. If that's where you're headed, here's the first step. Grab my free Smashed Lemonade Starter Guide, and when you're ready to go further, come join us inside Lemonade Insiders. I'll show you everything I wish someone had shown me. ## Let's go full-time . Start with the free guide. No fluff — the exact checklists, startup steps, and profit math I use. [Download the Free Starter Guide](/free-packet) LEMONADE INSIDERS LemonadeInsiders.com [](#)[](#)[](#)[](#)[](#)[TikTok](#)[Threads](#) [Media](/media)[Tools](/tools)[Affiliate](/affiliate) [Edit with ](https://lovable.dev/projects/lovp_2a5vp8v72d9j0b4x3tqd9xj8qg?utm_source=lovable-badge)